Correlation Neglect on Social Media: Effects on Civil Service Applications in China
With Yihong Huang and Yixi Jiang. The Economic Journal, 2025, 135(672), 2509–2530.
Repeated exposure to redundant social-media information changes beliefs and career decisions: a Weibo experiment reduced civil-service exam registration by 11%.
Abstract
How does repeated exposure to correlated information affect beliefs and decisions? In a field experiment on Weibo, we exposed Chinese college students to redundant negative posts about civil service jobs. Relative to the control group, treated students held views that were 0.16 standard deviations more negative and were 11% less likely to register for civil service exams. A supplementary online experiment produces similar findings and shows that attention moderates the effect. The results demonstrate that correlation neglect can influence consequential choices outside the laboratory.

